Pinterest x Amazon: Storefront Connect

You can now link your Amazon Storefront directly to your Pinterest profile, and affiliate links are automatically applied to the products you tag. If you work with fashion or retail brands on Pinterest, this is relevant for you.

In 2023, Amazon became Pinterest's first third-party advertising partner, bringing Amazon ads into the platform. What’s new now is something different: Pinterest has extended the Amazon Influencer Program to its ecosystem.

What changes in practice?

If you have a Pinterest business account and participate in the Amazon Influencer Program, you can link your Storefront. From there, when creating a Pin, you have an Amazon filter to tag products, and affiliate links are added automatically — with their affiliate notice included. The Storefront also appears on your profile.

If you have multiple Storefront accounts — say one for the US and another for Canada — Pinterest automatically selects the one that matches your account location. You cannot choose which one to link. Currently, linking must be done from a mobile or tablet; desktop browsers only support some Storefront management functions.

Most importantly: this feature is not yet available to everyone. Pinterest is rolling it out gradually.

Our perspective

What’s interesting about this move isn’t the affiliate link itself, but where it’s placed. Pinterest has always been a discovery platform: people come to find inspiration, not to buy something they already have in mind. This is quite the opposite of Amazon, where users arrive with purchase intent. Connecting the two bridges the gap between "I like this" and "I’ll buy this" without users leaving the inspiration phase.

For a fashion brand or creator, this is relevant because Amazon’s catalog enters a visual environment where previously users had to be directed outside. But we wouldn’t see it as a direct sales channel yet — it’s in limited rollout and based on an affiliate model, not a proprietary store. It’s a tool for creators already earning from affiliate marketing, rather than a new ecommerce avenue for brands with Shopify stores.

Check if this feature is already active on your business account. If it is, link your Storefront and tag three or four products in Pins that already perform well — monitor whether discovery traffic converts.